Welcome to the world of content strategy and planning! In today’s digital age, where almost every brand has an online presence, creating and publishing content is more important than ever. But creating content just for the sake of it is […]
Tracey Hennah
Building Rapport With your Customers Digitally
In our digital and information era, marketers have access to numerous techniques and tools to help us connect with customers. As we do, though, we need to avoid inadvertently building virtual walls by prioritising how we develop long-lasting, authentic relationships […]
A new kind of business – B Corporations – balancing purpose and profit
In the last decade, more and more organisations have started on the journey of merging their business approach with environmental and social goals. As a result, the lines between the private, public and social sectors have become increasingly blurred. This […]
Is your Ecommerce Brand Ready for the Holidays?
The holiday season is nearly here, and with an ever-increasing number of New Zealanders shopping online, is your digital storefront in order? With less than two months to the kick-off of the biggest four days of shopping of the year […]
Micro-moment Marketing: The digital trend and why we need to focus on it?
The term “micro-moments marketing” has gained quite a bit of traction in digital marketing circles. If you’re a part of this world or follow any marketing blogs, you’re sure to have come across it. But, what are micro-moments, and why […]
Deep Work: Finding Focus In A World Of Distractions
We live in a world full of shiny diversions where staying focused has become increasingly difficult. Today’s digital landscape gives us open access to so many distractions and time-sippers that we end up spending way more time than we should […]
Voice Search | Voice-Activated Devices are Changing Consumer Behavior
By now, most of us have spent at least some amount of time engaging in quirky conversations with our assistants on voice activated devices. Speech recognition technology where users can simply speak their query into a device and get an […]
5 ways SEO can help your business grow
A sizable population of the planet is online – browsing, searching, and making purchasing decisions, all at lightning speed. If you want even a fraction of these people to discover your business or brand, then you need to get comfy […]
My Top 10 SEO Tips
Welcome, I’m Tracey Hennah, Founder of My Engine Lab, a specialist SEO and Digital Agency here in Auckland, New Zealand. Here are my top 10 SEO tips to ensure you get found online and improve your ranking on Google. Hitting […]