In our digital and information era, marketers have access to numerous techniques and tools to help us connect with customers. As we do, though, we need to avoid inadvertently building virtual walls by prioritising how we develop long-lasting, authentic relationships […]
Customer Experience
Micro-moment Marketing: The digital trend and why we need to focus on it?
The term “micro-moments marketing” has gained quite a bit of traction in digital marketing circles. If you’re a part of this world or follow any marketing blogs, you’re sure to have come across it. But, what are micro-moments, and why […]