MEL

Growth & Strategy

Our digital experts will develop and implement your strategy to achieve brand goals cross-platform.

We help you navigate the pace of technological change with plans that allow you to interact with your customers in more meaningful ways.

From discovery to activation, we specialise in finding your space in a noisy marketplace. Beginning with a brand audit or essence session, we’ll work with you to create or evolve a brand positioning that is authentic, unique and cohesive. 

Digital
Strategy

We tailor our digital marketing strategies to help you cut through the noise and attract the right customers for your brand. Our results are proven with custom performance tracking reports that provide KPIs at a glance.
  • Search Engine Advertising
  • Display Ads & Remarketing
  • Social Media Ads
  • Social Media Management
  • SEO
  • E-Mail & Automation
  • Performance Tracking

SEO
Strategy

Effective SEO is about much more than keywords and rankings.  To build a successful SEO program, you need to go deeper into the data, your audience and your brand, to deliver measurable results and traffic growth. We’ll provide you with a full audit, detailed analytics and reporting, a competitive strategy and a detailed action plan.
  • Technical SEO Consulting
  • Competition Landscape Analysis
  • Keyword Research & Optimisation
  • Content Auditing
  • Tracking/SEO Reporting

Social
Strategy

We’ll take a broad look at what tactics will be most successful and match your social marketing plan.  We’ll assess how your brand voice, look and feel is best expressed. Then make executional and strategic recommendations  for your key social channels.
  • Social Audit and Marketing Distillation
  • Social Marketing Strategy + Recommendations
  • Marketing Tactics & Campaign Content Development and Implementation Plan

Content
Strategy

We’ll look at your current positioning that defines your unique space. We’ll build out a content strategy for all social touchpoints, create messaging, and develop content as needed for the social posting schedule, email marketing, and growth tactics. 
  • Content Shaping
  • Content Hub Planning
  • Content Format Plan

Our strategy work is focused on connecting audiences with creativity and messages that resonate.

Our core strategic work in branding, platform design, campaigns, and content creation consistently drives desired outcomes and awareness.