Whether you run a small business or large, one thing is certain: a massive number of people will be led to you through online searches. If your website is not showing up on Google, it’s time to take a long and hard look at it, and figure out where things could be going wrong. The reason could be anything from the age of your website to the content it carries.
Here are a few reasons why your website may be performing poorly on Google:
Google hasn’t found your website yet:
It can take search engines a week or more to find out about a website and index it. This mostly happens when the website is new and has no inbound links. Creating inbound links, i.e. placing your website’s URL on other web pages, will help crawlers sent out by search engines to find the website and index your website. Your website will have to be re-indexed if you have added or made changes to pages. You can also hasten the process by asking Google to recrawl your website!
You are using highly competitive keywords:
The keyword market you are targeting for your website may be too competitive, meaning a lot of websites are using the same keyword and the competition is high. This could be pushing your website way down in search results. Remember, at any given time, millions of people are searching for specific content on the World Wide Web. To ensure that your website is showing up on Google search engine’s first page for a specific query, target low competitive keywords. This will help your website appear higher up in Google searches.
Your website is not optimized:
A poor search engine optimization or SEO strategy can also make your website’s ranking suffer. A search spider (bot) sent out by a search engine to crawl for content on your website will scan it for keyword saturation, relevant content, meta content, etc. You will increase your website’s chances of appearing higher in Google searches by making sure it’s as search engine friendly as possible. A good SEO strategy and proper optimization will greatly improve your website’s ranking.
You are ignoring your meta tags:
Like we mentioned earlier, the bots Google sends to crawl your website will also check the meta-tags. Meta-tags are hidden and are not visible on the website. You can add more keywords by using meta-tags. Add no less than 10 meta-tags and no more than 20.
‘No index’ tags:
Another reason your website is not showing up on Google could be because you are telling it not to. ‘No index’ meta-tags block search engines from indexing websites or specific web pages. Take a look at your website’s HTML code to make sure your developer didn’t add these tags.
Lack of relevant and compelling content:
Does your website have high-quality, well-written, and SEO-friendly content? Is it relevant to the product or service you are selling, and is it targeting the right audience? Make sure your keywords have been skillfully woven into the text without compromising on the natural flow and structure of the content. Avoid the temptation to stuff keywords into copies; this will instantly put Google’s crawler bot on alert and prove counter-productive.
Your website is too ‘Flash’y:
Web pages with heavy flash animations are invisible to crawlers. Flash animation can improve the website’s aesthetics, but too much of it will cause crawlers to ignore your website or web pages. To offset this, make sure your website has a healthy balance of Flash-embedded pages, and optimized content and meta-tags.
Google has removed your website:
Google may have deliberately removed your website from its index and search results. Usually, this happens because Google is following a legal directive or the website is in violation of Google’s quality guidelines. It can ban your domain and remove it completely by deindexing it. It may penalize the website by making sure the domain or pages cannot be found, even through direct search queries. If your website traffic from Google has suddenly dropped, it may be because it has been sandboxed. The website can be updated to meet Google’s guidelines, and it can be submitted to Google for reconsideration.
If your website is not showing up on Google, make sure you check for the issues listed here and troubleshoot accordingly. Quality content, the right keywords, and a sound SEO strategy can all help boost your website’s ranking, pushing it to the first page of Google’s search results. If your website is not showing up on Google, make sure you check for the issues listed here and troubleshoot accordingly. Quality content, the right keywords, and a sound SEO strategy can all help boost your website’s ranking, pushing it to the first page of Google’s search results.
For more information on how SEO can help your business grow, click here.