My Engine Lab


Tanya Carlson has dressed celebrities, athletes, broadcasters with her eponymous label. Established in 1997, Carlson encapsulates the contemporary New Zealand woman – effortlessly combining traditional techniques with a modern, fresh, and considered approach across every collection. With an emphasis on quality, Carlson garments are made to be cherished. Featuring design cues from traditional menswear, sports and athletic wear, art, music, 70s fashion, and the Victorian era, Carlson’s carefully curated and wearable collections are known for bold color, luxury fabrics and exquisite tailoring.






August 2021


Currently running a site using an older version of another platform, with restrictions in functionality, underdelivering on their vision for the brand and customer experience, the site and eComm stream isn’t reaching its full potential.

Services Delivered

  • Customised UX Design
  • Cross Border eCommerce
  • Shopify Website Development & Implementation
  • Custom Feature Development
  • Retail & eCommerce Integration
  • SEO, Data & Analytics