MEL

This is an example of work our Creative Director, Dan Martin, has made in collaboration with, or as part of a team –  with the best in the business, including Blacksand, Pead PR and many others. Stand by for what’s next with My Engine Lab!

Puma, Israel Adesanya - The Stylebender

A digital content piece to launch Puma’s new brand ambassador, kiwi legend and international star, Israel Adesanya – the Stylebender himself.
Client
Pead PR & Puma
Category

Content, Video

Delivered

2021

Agency
Pead PR
DIRECTOR

Dan Martin

Producer
Duncan Killick
DOP
Matt Gerrand
Director of Integrated Strategy
Kelly Grindle, Pead PR
Editor
Rachel Goldsworthy & Dan Martin
Colorist
Julian Dyson

Problem

We had 5 hours with Israel, and a week’s notice before the shoot. It had to be stylish, impactful and speak to the energy of the brand.

Solution

In that tiny window of opportunity, we wrote the creative, wrangled the shoot and perched our superstar talent 300m above the Auckland CBD

Results

We created an international reach and a deep engagement across multiple channels. The Stylebender had arrived.