This is an example of work our Creative Director, Dan Martin, has made in collaboration with, or as part of a team – with the best in the business, including Blacksand, Pead PR and many others. Stand by for what’s next with My Engine Lab!
Schweppes
A TVC, digital and integrated content campaign for the iconic brand.
Client
Blacksand & Schweppes
Category
Content, Video
Delivered
2021
DIRECTOR
Dan Martin
Producer
Pippa Keller
DOP
Clayton Carpenter
Grade
Guy Brinsden, TVNZ Post 4
Sound mix
Roger Green & Simon Weir, TVNZ Post 4
Colorist
Julian Dyson
Problem
To take Blacksand’s creative and scripts and execute a refreshed and premium 2021 version of a prior campaign. The most exciting opportunity was to create a new version of the iconic Schweppes ‘Shhhh’ sound, to be used worldwide.
Solution
A high-end shoot and post production, with extensive sound design.
Results
The spots – showcasing plenty of personality, a contemporary feel, and lashings of appealing product visuals – were very well received and drove significant sales and improved brand recognition The ‘Symphony of Shhhh’ became the international brand‘s signature sound.