MEL

This is an example of work our Creative Director, Dan Martin, has made in collaboration with, or as part of a team –  with the best in the business, including Blacksand, Pead PR and many others. Stand by for what’s next with My Engine Lab!

Something’s Cooking, New World

A series of TVCs and digital content, starring Toni Street and celebrity friends cooking a New World recipe.
Client
Blacksand & New World
Category

Content, Video

Delivered

2021

Agency
Blacksand
Creative Director
Shannon Addison
DIRECTOR
Dan Martin, Producer: Sarah Zwart
Producer
Pippa Keller
DOP
Matt Gerrand & Joe Rixon
Editor
Dan Martin
Post
TVNZ Post 4 & Images and Sound

Problem

Leading up to Christmas and beyond, New World wanted to promote summer seasonal produce that arrives in store on specific dates and so the short run TVCs and content had to be timed exactly. New World wanted an authentic and warm tone of voice, using cooking tips to drive engagement.

Solution

We created the feel of unscripted and conversational catch ups, a light and genuine banter selling the message while still creating delicious moments and beautiful product shots. The talent were a delight, but the timelines were challenging. Six shoots, with TVCs and digital content spots to be delivered once a week over a number of months.

Results

Increased sales, high engagement and a great brand association with an entertaining crew of celebs.