The Good Luck Coconut
The Good Luck Coconut is a tiki bar in the heart of Auckland’s Wynyard Quarter. The atmosphere, the people, the tiki bar cocktails and the tasty Pacific & Asian-inspired sharing menu are what they are best known for.
Social Media, Content
2020 & 2021
The Good Luck Coconut is operating in a competitive Auckland restaurant category. They needed a largely organic social media strategy to help them achieve the following:
- Attract group bookings
- Promote events
- Encouraging social proof through recommendations
- Build industry recognition.
Our main objectives were to diversify customer streams to account for reduced foot traffic, with a focus on event and function promotion and to be famous for their Tiki Bar cocktails. We achieved this by creating a unified brand presence through design, and a humorous brand voice with regular targeted content.
- Instagram and Facebook copy and hashtag research
- Instagram and Facebook designs
- Food Photography
We create and publish a monthly social media calendar that not only encourages brand recognition but drives customers into the restaurant for specials and to experience the menu.