MEL

This is an example of work our Creative Director, Dan Martin, has made in collaboration with, or as part of a team –  with the best in the business, including Blacksand, Pead PR and many others. Stand by for what’s next with My Engine Lab!

Tu Mai Nga Tama Toa! — Rise Up, The Warriors!

A declaration of solidarity with The Warriors, trapped by the pandemic away from home, and an inspiring tribute to everyone affected by the COVID 19 pandemic.
Client
Pead PR & Best Foods
Category

Content, Video

Delivered

2021

Agency
Pead PR
Creative Director & Director
Dan Martin
Producer
Duncan Killick
DOP
Clayton Carpinter
Editor
Rachel Goldsworthy
Director of Integrated Strategy
Kelly Grindle, Pead PR
Music Composer
Ali Libermann
Grade
David McLaren, Big Tree Studios

Problem

How could Best Foods leverage their sponsorship of the Warriors, during a pandemic, and while the team remains out of New Zealand?

Solution

We created a digital call to arms. A bespoke Haka was written and performed at Mt. Smart, the home of the warriors. The rousing words and passionate haka calls for courage and togetherness to those separated by lockdowns, across the country.

Results

This resulted in a highly engaging piece that got coverage and play in the New Zealand, Australian and international media.