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We find and fix the problems you didn’t even know about.

The art and science of organic SEO & Digital Marketing.

We’ve come across one too many companies who thought their digital assets were fully optimised and ready to generate traffic when they weren’t, despite having paid thousands of dollars to an SEO Agency.

We craft sustainable SEO with a holistic approach. That means we combine technical expertise with creative, engaging and shareable content to produce brand visibility and traffic.

We combine agile channel activation with smart targeting to get you seen and noticed in a way that produces truly measurable results.

We cultivate real, lasting rankings the natural way.

SEO - the backbone of digital marketing.

SEO is a living, breathing technology with constantly changing “best practices,” like keyword research, web development, content and link building, each being essential for search engines to function properly.

Visibility earned the honest way.

Paid media has its place in particular campaigns, but, at The Lab, we strive for the purest rankings. It takes time and investment, but it pays off.

We drive engagement, awareness and rankings. We uncover the missing pieces to complete a healthy and agile digital asset with ongoing SEO that delivers.

More than just science.

Traditional techniques for on and off-site SEO are based on a number of white-hat techniques anchored in the science of algorithms. The art and craft of SEO that delivers consistently and incorporates an engaging, creative strategy to position your brand intelligently.

Keeping you at the top, naturally.

We report back to bring you the peace of mind that your content, assets and brand positioning are honestly being taken care of month to month. We keep your back-end clean, so you can shine online and rank top on Google searches.

We get microscopic.

Fusing creativity with proven formulas.

We combine algorithm expertise, engaging content and creative strategy with backlinks to position your brand at the top of Google, in the natural search results. We shine a light on the problems beneath the surface of your digital presence that you can’t see. We’ll not only find them and fix them, but we’ll make sure you’re equipped to avoid them in the future.

We specialise in getting you found online.

Optimise your digital assets

Work with our Lab SEO technicians, designers, developers, content producers, photographers and writers to ensure one of your most important digital assets is bringing you the full return on your investment. We’ll show you the magic in SEO done-the-right-way to increase traffic to your site, activate and leverage your lead generation campaigns and position you as a leader in your field. 

I highly recommend My Engine Lab, for any website optimisation. Tracey and her team did a fantastic job for my business website, suggesting many improvements that have since significantly boosted my Google SEO ranking, resulting in more sales leads.

— Rob Walton


As a startup, we wanted to make sure we had everything finer detail covered off before we launched our site. The Lab knew all the questions to ask and was able to populate the back end of our site super fast and we are almost ready to take off!

— Andrew McGregor

Product Manager - Techcube

Our site wasn't fully optimised for mobile and it was slow. The Lab was able to assess and find the most minute problems, fix them and then we saw immediate results. I would recommend them and their approach to anyone wanting to get ahead online from the start. Super real team of people as well!

— Cam Pickering

Designer - Modaplay

Let's do something great together

Our SEO and Digital Lab streamlines the entire process, setting you up for success.