The holiday season is nearly here, and with an ever-increasing number of New Zealanders shopping online, is your digital storefront in order? With less than two months to the kick-off of the biggest four days of shopping of the year […]
Micro-moment Marketing: The digital trend and why we need to focus on it?
The term “micro-moments marketing” has gained quite a bit of traction in digital marketing circles. If you’re a part of this world or follow any marketing blogs, you’re sure to have come across it. But, what are micro-moments, and why […]
Content Strategy Method using PESO Model and Topic Clusters
Word on the digital underground is that traditional PR as we know it will soon be positioned as a marketing tactic while the use of the PESO model (widely used by PR professionals but not so widely by marketers) will […]