Welcome to the world of content strategy and planning! In today’s digital age, where almost every brand has an online presence, creating and publishing content is more important than ever. But creating content just for the sake of it is […]
content strategy
Is your Ecommerce Brand Ready for the Holidays?
The holiday season is nearly here, and with an ever-increasing number of New Zealanders shopping online, is your digital storefront in order? With less than two months to the kick-off of the biggest four days of shopping of the year […]
Micro-moment Marketing: The digital trend and why we need to focus on it?
The term “micro-moments marketing” has gained quite a bit of traction in digital marketing circles. If you’re a part of this world or follow any marketing blogs, you’re sure to have come across it. But, what are micro-moments, and why […]
Content Strategy Method using PESO Model and Topic Clusters
Word on the digital underground is that traditional PR as we know it will soon be positioned as a marketing tactic while the use of the PESO model (widely used by PR professionals but not so widely by marketers) will […]