Whether you run a small business or large, one thing is certain: a massive number of people will be led to you through online searches. If your website is not showing up on Google, it’s time to take a long […]
My Top 10 SEO Tips
Welcome, I’m Tracey Hennah, Founder of My Engine Lab, a specialist SEO and Digital Agency here in Auckland, New Zealand. Here are my top 10 SEO tips to ensure you get found online and improve your ranking on Google. Hitting […]
Give Users Something to Click on
Checked out your Facebook or Instagram feed today? Any interesting quizzes or polls caught your attention? While interactive content has been around for some time, it’s only recently begun to gain serious traction among marketers. In a world that used […]
Content Strategy Method using PESO Model and Topic Clusters
Word on the digital underground is that traditional PR as we know it will soon be positioned as a marketing tactic while the use of the PESO model (widely used by PR professionals but not so widely by marketers) will […]
Get the Conversation Going – Optimising for Voice Search
From smartphones to smart homes, voice-activated devices are fast becoming a part of people’s lives as technology shifts from traditional models of input to more convenient ways of communicating with smart devices, i.e. talking. Virtual assistants like Siri, Google Assistant, […]
5 ways SEO can help your business grow
A sizable population of the planet is online – browsing, searching and making purchasing decisions, all at lightning speed. If you want even a fraction of these people to discover your business or brand, then you need to get comfy […]
Interactive Content | What is it and how can it help you?
The online space is very competitive. With an ever-increasing number of businesses vying for online visibility and domination in search results, online marketers have their work cut out. The adage ‘content is king’, however, remains true. But what type of […]