My Engine Lab


We don’t just partner with you,
our team becomes an extension of yours.

Arley Hunt

Arley Hunt Good Feeding


The MEL team is highly skilled, extremely efficient, adaptable, and creative in solving complex web-based problems and implementing digital marketing solutions. My Engine Lab originally was brought in to build a multi-layer educational site and implement the marketing solutions and integrations for product launch. However, the scope of work grew drastically, and they adapted and jumped in to solve problems others had left behind. When left in the lurch due to shoddy craftsmanship from a previous partner, MEL jumped in and redesigned and rebuilt the entire e-commerce platform for a complex subscription product leveraging multiple APIs and platform integrations. It was all done in a timely manner with excellent communication. Their solutions are thoughtful and not one-size-fits-all. They work with you as a partner and take ownership along the way. I have never worked with a team where their high level of technical skills also match their level of dedication, creativity and commitment to a project. It is a great balance and makes working with them a complete joy. They are incredibly open to feedback and understand that flexibility is critical. They use their time and your money effectively as it related to product builds and take a mindful approach to digital marketing. I highly recommend My Engine Lab. Companies of all sizes, with projects or goals, there is no idea too big or a task too small. They create tailored, bespoke technology and marketing solutions, designed and delivered by people who genuinely care.

Bridgette Johnstone

Bridgette Johnstone Recruitment Studio


My Engine Lab is always very conscious of ensuring that our digital presence is relevant, concise and above all, informative. We currently operate in an exhausted industry and market, and it is important that we are providing data and content that helps our clients cut through the noise. They understand the Recruitment Studio's brand and accurately interpret this across numerous digital channels, constantly ensuring that we reach and assist our kind of people effectively. We would recommend My Engine Lab, without a doubt! If you're looking for a Marketing Agency that believes in your brand and listens and conveys what is important, then MEL is your agency. Be prepared to be wowed!

Dr Paul Nola

Dr Paul Nola Ponsonby Cosmetic Medical Centre


I can't speak highly enough of My Engine Lab. We have quite demanding online and tech requirements - a website, a busy online store and stringent Medical Council regulations about our social media posts. Tracey and the team manage it all efficiently and are a pleasure to work with. They can answer questions at every level of tech knowledge, solve problems quickly and are very well connected. What I especially enjoy is the comments I receive about the quality of our social media posts. They comply with stringent regulations yet are appealing and fit in well with our philosophy. And Tracey and the staff manage it all in full consultation with us. To have this service combined with state of the art tech support is a rare combination. This is a unique and valuable package. A smart person would do well to take up the opportunity of working with this team.

Jodie Wilson

Jodie Wilson Techspace Digital


MEL have been working with us for a couple of years now. Tracey and her team have been that resource that we have been able to dial in when needed, a seamless extension of our own marketing and social media function with all the expertise we were missing! I highly recommend MEL – they have the absolute ability to turn your business strategy into workable digital outcomes in such a way that it is easy to work together. Nothing is a problem with the MEL team!

Diana Kirkland

Diana Kirkland Platform Strategy & Development


The way My Engine Lab approaches its work is just so refreshing. Tracey and her team's experience spans so many channels that we always got where we needed to quickly. Creatively and technically, the outcomes were sublime. The team are design thinking, solution-driven digital ninjas who value data and have a proven recipe that inspires every time.