My Engine Lab


We love working with businesses of all sizes to help find their voice and realise their vision. We work to solve problems and to help clients break ground, and set the foundation for connection.

Being authentic and
finding connection to
your brand through
aesthetics and good
design is essential.

Branding is one of the most crucial aspects of any business.  The first step to branding is understanding what is at the heart of your business. Once we understand your world, we look at how we can consistently communicate your singular company vision.

Brand Essence Development

Every strong brand stands for one differentiating attribute. We work with you to find the single intangible attribute that differentiates your brand from your competitors.  From discovery to activation, we specialise in finding your true space in a noisy marketplace. Beginning with a brand audit, or essence session. Your essence brings together your values, mission statement and determines what you stand for as a company. We find out what is at the heart of what you do.

Positioning & Story Development

We work with you to create or evolve a brand positioning that is authentic, unique and cohesive. Taking a considered approach we work to establish a creative sweet spot that will succinctly and elegantly represent your brand.
  • Brand Positioning
  • Brand story and core messaging
  • Naming & Voice Brand Books

Brand Identity Design

We can develop the visual and verbal brand identity expressions of your brand. We would conceptualise and produce an overall look for all marketing touchpoints, starting with moodboards, your muses and inspirations, leading into designing a full identity system and collateral.
  • Logo Development
  • Brand Identity Systems
  • Website Experiences
  • Social Asset Design
  • Email Campaigns
  • Print Collateral
  • Experiential Design

Asset Creation

Once the brand look and feel and guide has been created we design your assets. This naturally forms from the first two phases of the branding process and includes; website, social platforms and comms material, emails, newsletters etc.

We help you stand out
in a busy marketplace
and find your space.

We strive to make your brand look and feel unique. We partner with you to create an original and fresh brand and assets that connect with your potential customers, partners and users, that sends a clear message about who you are and what you do.