Founder · My Engine Lab
Tracey Hazelwood
Auckland marketing strategist, brand builder, AI keynote speaker and founder of My Engine Lab.
About Tracey
Tracey Hazelwood, previously known professionally as Tracey Hennah, is the founder of My Engine Lab (MEL), an Auckland marketing studio connecting strategy, content, campaigns, websites and technology.
She has more than 20 years of experience building brands, growing businesses and leading work across marketing strategy, creative, digital transformation, ecommerce, content and technology. Her work spans founder-led businesses, healthcare, hospitality, recruitment, retail, manufacturing and national sector campaigns across New Zealand.
Tracey is also the creator of the Human First Always Framework and speaks about navigating AI with clarity, confidence and humanity. Her approach is consistent across both MEL and her keynote work: people first, insight first, and technology in service of the work.
Built on understanding. Delivered at pace.
Areas of expertise
01Marketing and growth strategy
02Brand positioning and voice
03Content and campaign systems
04Website and digital-product strategy
05SEO, AEO and AI search
06Human-first AI leadership
The Engine Room
Articles by Tracey Hazelwood.
Human-First AI
Human-First AI: Why leadership still matters in the age of algorithms
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Brand Voice
Brand voice is performance work
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Websites & Technology
A website is rarely just a website
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SEO & AEO
What does Answer Engine Optimisation mean?
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Marketing Strategy
The strongest marketing systems are connected
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My Engine Lab