The Engine Room: Marketing, AI, SEO & AEO Insights

Practical thinking from MEL on marketing strategy, brand voice, content, websites, AI, SEO, AEO and connected growth systems.

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How We Work — See how MEL turns business understanding into connected strategy, content, campaigns, websites and growth systems.
Services — Brand strategy, content, campaigns, growth marketing, SEO, AEO, websites and technology for Auckland and New Zealand businesses.
Brand Strategy — Brand positioning, customer insight, messaging, voice and go-to-market strategy for Auckland and New Zealand businesses ready for their next stage
Content Campaigns — Connected content strategy, campaigns, social media, email and thought leadership for New Zealand brands that need attention to become action.
Growth Marketing — SEO, Answer Engine Optimisation, paid media, analytics and conversion strategy focused on qualified demand and commercial growth.
Technology Tools — Strategic websites, ecommerce, automations and marketing technology built for performance, search visibility, conversion and sustainable growth.
Work — Explore MEL case studies spanning brand strategy, content, campaigns, ecommerce, websites and growth marketing for New Zealand businesses.
About — Meet the Auckland marketing studio founded by strategist and Human First Always creator Tracey Hazelwood, formerly Tracey Hennah.
Tracey Hazelwood
Contact — Talk with MEL about brand strategy, content, campaigns, growth marketing, SEO, AEO, websites or technology across New Zealand.
Case Study Recruitment Studio — How MEL developed Recruitment Studio’s distinctive brand voice, content, website presence and search-led thought leadership.
Case Study Future Makers — How MEL built a national manufacturing campaign generating 2.19M impressions, 1.37M video views and 1,178 career-guide downloads.
Case Study Luna Group — How MEL nearly doubled two restaurant audiences and generated more than 2.6M impressions through distinct social content systems.
Case Study PCMC — How MEL connects ecommerce, content, social media and growth marketing for Ponsonby Cosmetic Medical Clinic in Auckland.
Case Study Honuka — How MEL designed a disciplined ecommerce and paid-acquisition test to prove Honuka’s pathway to scalable direct-to-consumer growth.
Privacy Policy — Learn how My Engine Lab collects, uses, stores and protects personal information.
Terms Of Use — Read the terms governing access to and use of the My Engine Lab website and services.
Engine Room — Practical thinking from MEL on marketing strategy, brand voice, content, websites, AI, SEO, AEO and connected growth systems.
Email Engine — Build an email marketing system that turns attention into measurable customer relationships through strategy, content and automation.