Shopify Website Design & Support Auckland
A Shopify store built around how your customers buy.
MEL helps Auckland and New Zealand businesses build, improve and grow Shopify stores. We connect the storefront, product content, collections, email and campaigns around a clearer path to purchase.
The short answer
What does Shopify design and support include?
Shopify design and support covers the planning, design, build and ongoing improvement of an online store on Shopify. It includes how products are organised, what customers need to know, how the store works on mobile and what happens before and after a purchase.
MEL can support a new store, a migration or a focused improvement to the store you already have. We start by understanding the products, customers, margins and current journey, then agree the work that will make the store more useful to the business.
Who it is for
For established retailers, skincare and wellbeing brands, gifting businesses and other product businesses that need their online store to work harder.
- Visitors arrive but too few complete a purchase
- Product pages do not answer buying questions
- Collections are difficult to browse on mobile
- Email capture and customer follow-up are disconnected
- A campaign needs a stronger landing page
- The business has outgrown its current storefront
A full rebuild is one option. A clearer product page, better collections or a working email sequence may be the right first project. We review what is already there before recommending the scope.
What moves
The outcomes we build towards.
An easier buying journey
Make products, information and the next step easier to find.
A store that reflects the brand
Connect visual design and product language to the business behind them.
Better follow-up
Connect the store with email capture and appropriate customer journeys.
Useful measurement
Understand purchase behaviour and prioritise the next improvement.
Capabilities
What MEL can bring around the table.
The scope can be a store build, redesign, migration or improvement sprint. We agree deliverables, platform requirements and handover before work starts.
- 01
Store strategy and structure
Customer journeys, product taxonomy, collections, navigation and the role of the store within the wider business.
- 02
Shopify design and build
Theme direction, responsive page layouts, storefront setup and the content needed to launch.
- 03
Product and collection content
Descriptions, buying guidance, merchandising and campaign collections that help customers make a decision.
- 04
Conversion improvements
Review mobile usability, product discovery, trust information, calls to action and points of friction.
- 05
Email and campaign connections
Sign-up journeys, welcome and post-purchase flows, abandoned-cart follow-up and campaign landing pages.
- 06
Search and analytics foundations
Page titles, descriptions, redirects, internal links, relevant structured content and purchase measurement.
How we work
Clear thinking first. The right work next.
Review
We look at the current store or brief, customer questions, product range, available data and practical constraints.
Prioritise
We agree whether the next step is a focused improvement, a redesign or a new build, with a defined scope.
Build
We develop the agreed storefront, content and connections, then test the buying journey across devices.
Improve
We review the available behaviour and results, then identify the next useful changes.
Evidence
See the work in context.
Case study
Ponsonby Cosmetic Medical Clinic
Shopify Plus replatforming, product architecture and content connected with email, paid media and the wider clinic journey.
View the work →
Case study
Honuka
Shopify readiness, campaign setup, email and reporting connected around a focused direct-to-consumer acquisition test.
View the work →
Useful answers
Questions businesses ask us.
Can you improve our existing Shopify store?
Yes. We can review and improve an existing store without assuming it needs replacing. The first scope may focus on collections, product pages, mobile usability, content, email capture or tracking.
Can MEL build a new Shopify website?
Yes. MEL supports store strategy, design, build, product and collection structure, content and launch readiness. We define any migration, integrations and operational requirements before quoting.
How much does Shopify website work cost?
The cost depends on the store, products, content, integrations and the size of the change. A focused improvement and a complete migration are different projects. We provide an agreed scope and quote; Shopify subscriptions, paid themes, apps and media spend are identified separately where relevant.
Do we need a new theme or a full rebuild?
That depends on the problems the current store is creating. We first assess whether focused changes can improve the experience. A rebuild should have a clear commercial or operational reason.
Can you connect Shopify with email marketing?
Yes. MEL works with Shopify Email, Klaviyo and Mailchimp where appropriate, connecting store activity with welcome, abandoned-cart, post-purchase and win-back journeys.
Do you work outside Auckland?
Yes. MEL is based in Auckland and works with businesses across New Zealand. Discovery, reviews and delivery can be organised remotely.
How do we start?
Send us the store URL, what is not working and what the business needs next. We will discuss the current setup and recommend an appropriately scoped first step.
Talk to MEL
What needs to work better in your store?
Tell us where the store is now and what needs to change. We will help shape the right first project.