Meta Ads Agency Auckland · Facebook & Instagram
Facebook and Instagram ads with a clear job to do.
MEL plans and manages Meta advertising for Auckland and New Zealand businesses. We connect the campaign objective, audience, creative, landing page and follow-up across Facebook and Instagram.
The short answer
What does Meta Ads management include?
Meta Ads management is the planning, creation and ongoing improvement of paid advertising on Facebook and Instagram. It includes the campaign objective, audience approach, creative, media budget and measurement of the actions that matter to the business.
At MEL, paid social is connected to the brand and customer journey. We look at what people need to understand, why the offer matters, where the ad takes them and what happens after an enquiry or purchase.
Who it is for
For businesses with a clear offer, useful customer insight and a need to connect paid social with stronger creative, a better destination or more consistent follow-up.
- Ads are getting attention but little useful action
- Creative has become repetitive or disconnected
- Leads arrive but are not followed up well
- A product, service or seasonal campaign needs support
- Paid and organic messages do not line up
- The team needs clearer measurement of paid activity
Some projects need campaign management. Others need a sharper offer, new creative or a better landing page first. We agree the right scope around the actual problem.
What moves
The outcomes we build towards.
A clearer campaign objective
Give each campaign a defined role within the customer journey.
Creative with a purpose
Connect the brand, offer and message to what people need to do next.
A connected follow-up path
Link the ad to the page, enquiry process and appropriate email journey.
Reporting that guides action
Review useful outcomes alongside spend, traffic and creative performance.
Capabilities
What MEL can bring around the table.
MEL can support a campaign review, launch or ongoing programme, with creative and website work included where agreed.
- 01
Campaign and offer review
Assess objectives, account structure, the offer, current creative and the customer journey.
- 02
Facebook and Instagram campaigns
Plan and manage paid social activity around the agreed audience, objective, locations and media budget.
- 03
Creative direction and production
Develop messages, copy and creative briefs, connecting campaign assets with the wider content programme.
- 04
Landing pages and lead journeys
Shape the destination, proof, form or purchase path so it follows through on the ad.
- 05
Measurement and reporting
Review relevant event tracking and report on the campaign objective, conversions and available lead or sales quality.
- 06
Email and customer follow-up
Connect relevant lead or customer journeys with email, store activity and the wider campaign calendar.
How we work
Clear thinking first. The right work next.
Understand
We review the offer, audience, existing campaigns, creative and what happens after the ad.
Define
We agree the objective, creative needs, account work, media budget and measurement.
Launch
We prepare and check the campaign, destinations and relevant tracking before activating the agreed scope.
Learn
We review creative and commercial signals, then adjust the next campaign or test.
Evidence
See the work in context.
Case study
Ponsonby Cosmetic Medical Clinic
Meta and Google campaigns connected with Shopify, organic content and email. The published case study covers the combined programme rather than a Meta-only result.
View the work →
Case study
Honuka
A disciplined acquisition test that connected campaign messaging, ecommerce readiness and reporting around what the business needed to learn.
View the work →
Case study
Luna Restaurant Group
Distinct brand voices and a sustained hospitality content programme. This demonstrates content capability; it is not presented as a paid-advertising return.
View the work →
Useful answers
Questions businesses ask us.
Can you manage both Facebook and Instagram ads?
Yes. MEL plans and manages campaigns across Meta's advertising tools, selecting placements and creative around the audience and objective.
Can you make the creative as well?
Yes. We can support creative direction, campaign copy and content production within the agreed scope, or work with assets and people already in place.
Is Meta advertising the same as social media management?
No. Paid advertising uses a media budget to distribute campaigns. Organic social management covers the content and presence on your own channels. The two can work together, but the scope and measurement should be clear.
Are your fees separate from the Meta budget?
Yes. MEL's management, creative and website work is scoped separately from the media budget paid to Meta. We agree those costs before work begins.
Can you help when leads do not turn into customers?
We can review the journey from the ad through the landing page, form, response process and email follow-up. Lead quality and conversion depend on the whole experience, not just the number of form submissions.
Can you review campaigns another agency set up?
Yes. We can start with an agreed review of the existing account, creative, tracking and destinations. That helps establish the useful next step before ongoing management is discussed.
Do you guarantee results?
No. We agree the objective, scope and measurement, then use the available evidence to improve the campaign. Results depend on the offer, audience, creative, budget and follow-up as well as the advertising account.
Talk to MEL
What should your next campaign achieve?
Bring us the offer, the current campaigns and the part that is not working. We will help shape the next useful step.